When you first meet someone the conversation usually starts by introducing yourself, talking about where you are from and then exchanging interests. Being a student, a common question I receive is, “What are you studying?” For me, it’s public relations.
I knew public relations was the path for me at college orientation. I met with an academic counselor to pick out my classes, and she asked me what I wanted to study. At that time I didn’t exactly know so I talked to her about my interest in communication, passion for writing and personal goals. That was when she directed me to the School of Journalism and Communication.
PR has so many facets and is applicable to any market. It allows for creativity, interpersonal communication, collaboration and innovation. This is an exciting time to be in the public relations field because traditional mediums and social networks are starting to merge. A PR campaign can include anything from news releases to social media campaigns, a radio spot, feature article or multimedia piece. These broad tactics help professionals develop a campaign tailored to their clients’ goals.
As a student, there are many unknowns about my future in the public relations field. I am not sure where I will end up after graduation. I may be in another state. I may be working for an agency or large corporation. I may move across the country or stay in Oregon. All I know is that I am seeking new experiences where I can learn and improve my skills. I want to tell a good story, a story that matters.
So that is why I chose PR. I am excited to see where it takes me.